Latest episode
Break Self-Sabotage with NLP & Hypnosis
with Mary Ligon, Clinical Hypnotherapist and NLP Master Trainer
A podcast from HeyFi Generational Wealth Advocates
What Lasts
with Joe Sugg, Generational Wealth Advocate
Quiet the noise. Get what lasts.
Every week there's a new headline... a law, a market, a machine. That's the noise. We bring in the people who know the topic and ask the only question that matters to a family. What lasts?
Listen
How an episode works
How an episode works
The headline.
Every week brings a new one. A law, a market, a machine. That's the noise.
The expert.
Someone who knows the topic says what it actually means.
What lasts.
Trust. Communication. The next generation. The four F's pulling with or against each other... faith, family, financial freedom, fun.
One question.
To take home to your family this week.
Episodes
Episodes
Episode 05
Break Self-Sabotage with NLP & Hypnosis
with Mary Ligon, Clinical Hypnotherapist and NLP Master Trainer
Episode 04
Wealth is Wisdom: Faith, Adventure & Overcoming Self-Doubt
with Mauro Schiavo, The Academy for Adventurers
Episode 03
Next Play Mentality: Building Real Leadership Through Relationships
with Tex McQuilkin, Founder, Captains & Coaches
The experts
The people who know the topic.
Each week HeyFi picks the topic and casts the person who knows it. They come on as the expert. Joe brings it back to what lasts.
- Celia Sugg Anxiety & Trauma Therapist in Colorado Springs & Online Across CO & FL. Creator of The Anxiety Reset Protocol™, Certified EMDR Therapist & EMDRIA Approved Consultant. Episode 01 · EMDR, anxiety and high achievers
- Tex McQuilkin Founder, Captains & Coaches Episode 03 · Leadership through relationships
- Mary Ligon Clinical Hypnotherapist and NLP Master Trainer Episode 05 · Self-sabotage, NLP and hypnosis
- Mauro Schiavo The Academy for Adventurers Episode 04 · Wealth as wisdom
About the host
Joe Sugg, Generational Wealth Advocate
He is the founder of HeyFi Generational Wealth Advocates, a family governance firm for first-generation business owners and their families.
He focuses on the 85% that decides whether wealth lasts... trust, communication, and heirs ready to carry it.
Over 25-plus years, he advised families with, collectively, billions in assets. He is a former Managing Partner of a multi-family office with nearly $1 billion under advisement.
Before that, he served in full-time vocational pastoral ministry, which he left in 2001.
He has been the product salesman and the fundraiser.
He is neither now.
On the show he does what he does at a family's table. He asks what lasts... and he says what he thinks.
Your greatest strength is your sense of presence... you can just stand there and people will ask, what am I supposed to do?
It's unbelievable how much clarity, strategy and expansion can occur in a matter of a couple of hours when you lean into the knowledge and experience that Joe so liberally shares.
Credentials
- Certified with Kolbe Corp
- Maxwell Leadership Certified Coach, Speaker and Trainer
- Maxwell Leadership DISC Certified Consultant and Trainer
As seen on
- FOX 33KMSS · Shreveport
- KSHV 45Shreveport
- FOX 24KPEJ · Odessa
- KKTV 11Colorado Springs
- KOAA 5Colorado Springs
- FOX 21Southern Colorado
For experts
Be a Topic Expert.
Every episode starts with a headline and the person who can speak to it.
As a Topic Expert, you are presented as the expert on that topic... to an audience of families building something meant to last.
Advisors, attorneys, CPAs, and the people who teach leadership and communication come on the show this way.
Request a consultation
Request a consultation
The show asks what lasts. Your consultation is where your family starts answering it.
The first step is a consultation with HeyFi's founder, Joe Sugg, Generational Wealth Advocate.
In your consultation, discuss what your family needs and get answers to any fee and process questions you have. You'll determine if what we do is the right answer for your family and if we even like each other... because life's too short to be around people that you don't like!
If it's a fit, you'll get a custom solution that best meets your needs and know exactly what the next steps look like.
If it's not a fit, we part as friends.
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